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Article on differentiation strategies for manufacturers of photovoltaic panels

Photovoltaic (PV) panel manufacturers face a major challenge todya: how to avoid being drawned into the mass. The PV market has turned into a commodity: buyers mainly look for best $/Wp into a given category. In this article, we review the strategies that help to differentiate - in the Michael Porter way - an offer. More about similar article in these pages: strategy or photovoltaic market.