Strategy

Industrie Européenne du photovoltaïque - marché & perspectives

GrandChef — Thu, 17 Dec 2020 08:43:44 +0000

State of the European photovoltaic manufacturing market and perspectives GrandChef 17/12/2020

Services de conseil

GrandChef — Tue, 08 Oct 2019 09:35:29 +0000

Our consulting services akabia 28/10/2019

Coaching Stratégique

GrandChef — Wed, 23 Oct 2019 13:51:36 +0000

Strategy Coaching akabia 28/10/2019

Marketing Stratégique

GrandChef — Wed, 23 Oct 2019 14:07:23 +0000

Strategic Marketing akabia 28/10/2019

Business Model

Through a Business Model Canvas approach, we can review all the points that constitute the added value of an offer (product or service or combination of both)

Marketing de l'innovation technologique

GrandChef — Wed, 23 Oct 2019 13:53:27 +0000

Technology Marketing akabia 28/10/2019

It is too often assumed that a "technically efficient" innovation will "automatically" find its place on the market. This is rarely the case....

First of all, the adoption of innovation is linked to the needs of the particular target it meets. There may therefore be either a wrong target or a misidentification of needs to be met. Then the prospect's openness to novelty and his assessment of the risks associated with the adoption of this innovation.

We have different sectoral (B2B) or human (B2C) profiles with characteristics specific to this process of adopting innovation as described by Geoffrey Moore for example. This is compounded by a time dimension (critical for a start-up) and the evolution of the industrial and business environment, which sometimes explains the failure of innovations that are "too far ahead" of their time.

We are involved in the entire process and in particular in the characterization of the context, "application screening", contacts with potential contributors and the development of the ecosystem around the technology.

Methodology:

Development of the "Teaser" or promotional document:
an experienced marketing team identifies the key features and benefits of innovation and summarizes them in a summary document that allows you to communicate about innovation without unlocking its secrets.

Application screening:
in view of the functionalities, a first zoning of potential applications is done by our proprietary method of the "technology-market wire". This maximizes the effectiveness of the next stage of interviews by "aiming as close as possible".

Interview campaign:
Contacts are established with key contacts at selected manufacturers. Technical functionalities are reviewed step by step and economic aspects are also assessed. A complete maintenance report is systematically delivered

Download our summary document on innovation marketing

Présentation de la société

GrandChef — Fri, 11 Oct 2019 12:29:25 +0000

About our company GrandChef 25/10/2019

Introduction

Infinergia Consulting is a marketing and strategy consulting firm on clean energy markets incorporated in 2009.

Our customers are Business to Business (B2B) companies (manufacturers or service companies) public entities (laboratories, clusters, etc.) and investors.

Our business lines

Our 3 main activities are market research, strategy consulting and marketing or sales support. We provide these services in the form of consulting services. More information here.

Modern management

At Infinergia, we have adapted our management to the realities of our time. With agile management and a "shared governance" approach since 2017:

    everyone is regularly informed of the company's activity,
    internal meeting facilitation is shared, each member, in turn, leads our weekly briefings
    for strategic decisions, everyone can express themselves with free speaking time, and decisions are taken together via group consent.

All this gives meaning to our actions and strengthens the team and the company.

Our geographies

Infinergia is located in Grenoble, a leading French Tech area with strong Energy ecosystem. We work for clients all over France and Europe.

We are actively involved in the French & European ecosystems of energy and ecological transition. We maintain regular contacts with the world of research, innovative companies, investors, competitiveness clusters, clusters, regional and European groups.

Infinergia is managed by Fabrice POULIN and is registered in the Grenoble commercial register as a SARL under number 513 178 913.

Financial challenges for the fuel cell industry

GrandChef — Wed, 11 Sep 2019 05:00:00 +0000

Financial challenges for the fuel cell industry GrandChef 11/09/2019

Diagnostic Stratégique

GrandChef — Tue, 13 Aug 2019 14:31:18 +0000

Due Diligence akabia 28/10/2019

Infinergia regularly carries out Strategic Diagnotics, Expertise or "Due Diligence" of startups or projects for investors.

This approach involves an internal analysis of the company and also an external analysis of its environment.

We structure our approach around innovation, value proposition, technology, industrial property, market knowledge (regulations, qualitative, quantitative analysis, actors, etc!), competition and market access plan. Then we evaluate the business plan and the relevance of the business model using a synthetic analysis (SWOT).

We do not publicly mention our references on this subject, please consult us.

Example of a pre-expertise:

We review the following topics:

Team Organization & Skills (excluding HR aspects)

Innovation & Technology

Technological & industrial maturity

Market approach

Competitive position

Business Maturity

Example of Due Diligence

In this document, we analyse in depth the following aspects

Team

Technology & Intellectual Property

Marketplace

Competition

Business Model & Business Plan

And finally we provide a summary with our opinion on the positive/negative points as well as recommendations for improvement

Décollage du marché des station de remplissage hydrogène

GrandChef — Tue, 17 Jul 2018 14:19:51 +0000

Hydrogen refueling station: a market ready to ramp up! GrandChef 17/07/2018

Article création d'un avantage concurrentiel pour start-up

GrandChef — Thu, 02 Mar 2017 08:04:16 +0000

Article on creating a sustainable competitive advantage for a start-up GrandChef 02/12/2017